Customer engagement, evolved

PharmaForceIQ is a real-time, AI-powered engagement platform built for life sciences.

We help you plan, execute, and optimise HCP and patient engagement campaigns faster than ever.

We combine advanced technology with dedicated hands-on support to deliver transparent ROI: precision targeting to reach the right audience, immediate deployment on the optimal channels and platforms in the right moments based on real-world signals, and metrics available immediately (not a month, quarter, or year later).

Optichannel means smarter reach. Faster activation. Better outcomes.

We give you a faster, more effective way to engage HCPs and patients across the right channels: optichannel marketing.

This delivers personalised, customer-centric, and data-driven communications in real time.

You don’t need to buy media on every channel–instead, invest in the optimal media mix that makes the most sense for your audience, based on performance data and the real-time preferences and behaviors of each individual customer. 

Win at every phase of the product lifecycle

Our expert team supports you in creating smarter, faster approaches across functions that deliver wins. Drive measurable HCP and DTC education and engagement throughout the product lifecycle:

• Pre-Launch: Drive impactful, deep disease state education and insight gathering from both HCPs and patients, enabling refined targeting and messaging for launch
• Launch: Integrate and ensure rapid, data-driven optimization of highly efficient HCP and patient campaigns to maximize initial uptake and drive immediate script and revenue lift
• Growth: Support adaptive relationship-building and evidence dissemination with HCPs and patients to avoid plateauing, scaling efforts and leveraging new data to counter competition and support brand evolution
• Brand Maturity: Concentrate on efficient, targeted engagement, particularly through triggered media, to sustain market share and patient adherence while strategically managing investment ahead of LOE