About Premom

Premom is a leading AI-powered fertility tracking platform in the FemTech space, designed to help individuals and couples better understand their menstrual cycles, predict ovulation, and take control of their reproductive health.

By combining intelligent cycle tracking, digital ovulation test reading, and personalized insights, Premom helps take the guesswork out of tracking your fertile window. As of 2026, Premom has achieved 15 million+ app downloads worldwide1 and over 1.5 million women got pregnant while using Premom2.

Premom is developed and operated by Easy Healthcare Corporation, a consumer healthcare company founded in 2013. The company owns the global consumer brand easy@Home, whose fertility tests and devices integrate directly with the Premom app, along with the Areta and SweetieSong brands.

The Premom Story 

Premom was founded to solve a frustration many women faced with traditional ovulation tests. Many resorted to taping used test strips into notebooks to manually track their hormone patterns, but fading lines made it very difficult to accurately read results and identify the LH surge, leaving users unsure of their fertile window. Co-founders Sherry Liu and Li Zou recognized the need for a smarter, digital-first solution that would remove the guesswork and confusion.

Development began in 2016, and Premom launched at the end of 2017. It has since evolved from a pioneering digital ovulation test reader into a comprehensive, AI-powered fertility ecosystem that integrates testing, tracking, education, and expert support.

Innovative Technology and Features

Premom stands out as one of top fertility platforms by integrating at-home testing with proprietary AI algorithms that deliver data-driven ovulation predictions, even for users with irregular cycles.

Core capabilities include:

  • Digital Ovulation Test Reader powered by Premom’s proprietary AI algorithm for instant quantitative LH analysis and real-time hormone trend charting.
  • Comprehensive BBT charting integrated with LH, PDG, and other key fertility indicators for a complete view of the cycle. 
  • PCOS Pro: designed to support users with irregular cycles and those facing challenges conceiving through specialized tracking, education, and insights.
  • FastPass™ to Pregnancy: a free guided in-app program designed to help users reach their conception goals faster, with personalized guidance at every cycle phase.
  • AI-powered personalized insights and educational tools, including the Ask AI feature.
  • Premium Membership offering physician-level cycle reports and health assessments.

Virtual fertility consultations with qualified experts are available as a separate professional service.

The majority of Premom’s core features are available for free, making fertility tracking accessible to a wide audience.

Products and Ecosystem

Easy@Home and Premom operate as a single integrated system. Easy@Home provides reliable at-home testing products and devices, including ovulation predictor kits, pregnancy tests, hormone tests, smart BBT thermometers, and other at-home fertility testing tools that capture the body's key hormonal and temperature signals. Premom delivers intelligence by reading, interpreting, and transforming that data into clear, actionable insights.

The two brands are designed to be used together. Easy@Home collects the data. Premom translates it into insights that guide next steps. The company also offers nutritional supplements and additional reproductive wellness products, available through major online marketplaces and Premom.com.

Global Reach and Impact 

Premom serves users in over 150 countries and is available in 21 languages. While it maintains strong adoption in North America and Europe, the platform is experiencing rapid growth in India, the Philippines, Brazil, and other emerging markets.

Addressing the global challenge of infertility — which affects 1 in 6 people worldwide — Premom provides an affordable, non-invasive, first-line digital solution that empowers users before they consider more costly medical interventions.

Our Mission and Founders

Premom’s mission is to help one million people each year achieve pregnancy by delivering clear, research-backed fertility insights and reducing stress throughout the journey to parenthood.

Sherry Liu, CEO & Co-Founder 

An entrepreneur with over 20 years of experience in digital health and FemTech, Sherry co-founded Easy Healthcare Corporation in 2013 and established easy@Home as a leading global brand.

Li Zou, COO & Co-Founder 

Li brings over 20 years of expertise in software development, data analysis, and global operations, driving the innovation and scaling of Premom’s technology.

Learn More

Website: www.premom.com 

App: Available on the Apple App Store and Google Play Store

References:

1. Total app downloads, Premom’s internal database

2. Over 1.5 million users logged pregnancy or a positive pregnancy test while using the Premom app

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